What started as a mission to modernize India’s smoking accessories market is now evolving into something much bigger.
Tript Store, one of India’s emerging lifestyle brands, has announced its entry into the cannabis wellness category through a strategic partnership with Cannazo India. The move marks a significant milestone in the company’s journey as it expands beyond accessories and into one of the country’s fastest-growing wellness segments.
Founded by graduates of NMIMS Narsee Monjee Institute of Management Studies (2018–2020 batch), Tript was built around a simple belief: modern consumers deserve products that combine functionality, accessibility, and great design. Over the years, the company has grown from an online-first startup into a recognized player in India’s smoking accessories market, serving customers across the country through its website, leading marketplaces, and an expanding retail network.
Now, as consumer interest in plant-based wellness continues to accelerate, the company is taking its next step.
Through its partnership with Cannazo India, Tript will introduce a portfolio of AYUSH-approved cannabis wellness products, including cannabis-infused gummies, wellness oils, and hemp-derived formulations designed to support relaxation, sleep, stress management, and overall lifestyle wellness.
The expansion comes amid a broader shift in consumer behavior. Across India, consumers are increasingly embracing wellness solutions inspired by Ayurveda, natural ingredients, and preventive health practices. Cannabis wellness, once considered a niche category, is steadily entering mainstream conversations as awareness, regulation, and accessibility continue to evolve.
“India is witnessing a major shift in consumer behavior. People are becoming more open to alternative wellness formats and are actively exploring natural solutions for everyday lifestyle concerns. We believe cannabis wellness, when backed by Ayurveda and regulatory compliance, has massive potential in the Indian market,” said the founding team.
Over the past few years, Tript has built a strong digital footprint across platforms such as Amazon and Flipkart while simultaneously expanding its offline presence. The company’s focus on community-led growth, product accessibility, and digital-first brand building has helped it establish a loyal consumer base, particularly among younger audiences.
Looking ahead, the company plans to expand its product portfolio, strengthen retail distribution, and explore international opportunities. The founders also confirmed that discussions are currently underway with venture capital firms and strategic investors as the company evaluates fundraising opportunities to support the next phase of growth.
As wellness, lifestyle, and Ayurveda continue to converge, Tript’s expansion into cannabis wellness reflects a broader transformation in how modern Indian consumers think about health, self-care, and everyday well-being.
For Tript, this is more than a category launch. It is the beginning of a larger ambition—to build a modern wellness brand for the next generation of Indian consumers.
