Spica International launches a bold Nata de Coco fruit drink line made with 30% real juice and 100% organic Vietnamese fruits — and zero tolerance for artificial shortcuts.
INDIA — Walk into any convenience store or supermarket today, and the drinks aisle tells the same story it has for years: row after row of brightly coloured bottles that smell like fruit and taste mostly like sugar. Spica International got tired of that story. So they wrote a new one.
Their answer is Gomu Gomu — a Nata de Coco fruit drink brand that carries an unusually straightforward promise: real juice, real chew, no concentrate shortcuts. Backed by FSSAI approval and built for the Indian palate, Gomu Gomu has quietly entered the market with five flavours, a shelf life that importers dream about, and a personality that is hard to ignore on a crowded shelf.
Why Now, and Why This?
India’s beverage market is at a crossroads. Consumers — especially younger ones — are reading labels now. They are asking questions. They want to know what is actually inside the bottle, not just what the marketing says. Gomu Gomu was built precisely for that consumer.
The drinks are made with 30% real fruit juice — not from concentrate — sourced from organic Vietnamese fruits. The Nata de Coco pieces suspended inside each bottle are genuine coconut jelly, giving every sip a chewy texture that is both satisfying and genuinely fun. It sounds like a small thing until you taste the difference.
“Most Nata de Coco drinks on the market are little more than flavoured sugar water,” the brand states plainly. “We looked at that and said, we can do better.” They meant it.
Five Flavours, Zero Boredom
The lineup covers a smart range of tastes. Mixed Fruits is the approachable crowd-pleaser. Pink Guava brings a tropical depth that hits differently. Mast Melon is fresh and unmistakably summer. Lovely Litchi is the kind of flavour that makes people reach for a second bottle. And then there is Khatti Imli — a tangy tamarind variant that speaks directly to the Indian palate and gives the range a character that imported competitors simply cannot replicate.
Each flavour comes in a 320ml PET bottle, 24 per carton. The packaging is vibrant without being garish — designed to stop someone mid-aisle rather than just blend into the background.
Built for Business, Not Just the Shelf
Gomu Gomu is not only pitching to consumers. The brand has clearly done its homework on the distribution side too. An 18-month shelf life is a genuine business advantage — it meaningfully reduces the inventory pressure and wastage risk that keeps many distributors cautious about stocking newer beverage brands.
The brand is currently in active expansion mode, looking for distribution partners across India. Spica International is offering competitive margins alongside dedicated marketing support, which it describes as targeted across every age group.
It is the kind of offer that makes sense on paper and in practice. A product with genuine differentiation, a long shelf window, and a parent company willing to invest in demand creation is not a common combination in this category.
A Proudly Indian Brand with Global Ambition
There is something worth noting about how Gomu Gomu positions itself. Despite drawing from Vietnamese fruit sources and carrying a Nata de Coco format that has roots in Southeast Asia, the brand wears its Indian identity front and centre. It is owned and marketed by Spica International, it is FSSAI licensed (License No. 10725998001247), and it has been deliberately crafted to suit Indian taste preferences — not simply imported and relabelled.
That matters in a market where consumers are increasingly loyal to brands that are genuinely invested in India rather than just selling to it.
Gomu Gomu is targeting kids, teenagers, young adults, health-conscious consumers, and the ever-growing on-the-go crowd. In other words, it is not chasing a niche — it is going after a generation.
About Gomu Gomu
Gomu Gomu is a Nata de Coco fruit drink brand owned and marketed by Spica International, India. The product range includes five flavours — Lovely Litchi, Mast Melon, Khatti Imli, Mixed Fruits, and Pink Guava — each made with 30% real fruit juice from organic Vietnamese fruits and genuine Nata de Coco pieces. All products are FSSAI approved and carry an 18-month shelf life.
Phone: +91 77159 92947
Email: sales@drinkgomugomu.com
Instagram: @DrinkGomuGomu
Website: www.drinkgomugomu.com
